Nurture and scale the community business you were always meant to build.

A yearlong course + community experience for thoughtful community leaders. Design an engaging community experience and grow a profitable business that increases connection for your members and for you.

You already know your work has power when it’s shared in community with others.

You find your joy in bringing people together. But starting or scaling a community business has been overwhelming and you don’t know where to go from here.- You’ve already been connecting people, but are afraid to charge what your work is worth.
- You’re starting to believe building community has to be a hobby or a loss leader, not a source of abundance.
- You want to impact your people at a deeper level without burning out.

What if we worked together to build a community business that is deeply aligned with your values AND pays you real money?


You are a...

Fully-booked
Coach

You’re working with clients 1:1 or in small groups and have witnessed the magic that happens when they’re given the space to support each other. You want a way to serve more people without needing to create more hours in the day.

Part-time
Course Creator

You want to build a premium community-based course that can charge more for and that your members will rave about. You may have built a course that students love and you want them to have the ongoing support to achieve their transformation.

Stressed Membership Community Leader

You’ve built a free or low-cost membership. It’s working! But the math of what it’ll take to make it a sustainable business is not adding up. You want to raise prices, start hiring and standardize your systems but you don’t know where to start.


You want to...

  • Build a community that is a small microcosm of the world you want to live in. Where people are generous in helping each other, where everyone is invested in nurturing their own and one another’s growth.

  • Scale your business without scaling your # of work hours. You want to lead a thriving community that still allows you to set strong boundaries on your work and doesn’t compromise your wellbeing.

  • Make new work friends who share your values and are ready to root for your success. You want to surround yourself with other ambitious nice people who value collective growth and long-term connection.

You want to design a life and business that feels right to you. A business that doesn’t feel sleazy or makes you anxious while making the world feel more connected and whole.

Here's some of what you DON’T need in order to build a profitable community business aligned with your values.

  • You don’t need a large audience.

  • You don’t need to run ads.

  • You don’t need to switch community platforms (unless you want to!)

  • You don’t need to spend all day on social media to attract new members.

  • You don’t need to work 80-hour (or even 40-hour) weeks.

What you need is to build a business that leverages what’s unique about you in a way that is aligned with both your values and your vision for the world.

Here’s what happens when you commit to building a profitable and scalable community business.

  • You get the peace of mind of a business model that works, and grows in profitability over time.

  • You grow your impact by attracting and enrolling new members without feeling sleazy and too sale-sy.

  • You feel confident your members are happy, engaged and feel supported on their growth journey.

  • Your community needs less and less of your time.

If this is resonating, we'd love to help you get there.

BACB is a course and yearlong community experience designed to double your revenue and double your fulfillment as a community leader.

There are a lot of courses and programs on how to make a bunch of money on the internet.BACB teaches you how to make a great living from the work of connecting people. The possibility that enables is even better than money. It unlocks a new way for you to better get to know yourself, bring connection to the world and live a life that’s full of joy and purpose.In this 1-year community experience, you'll get what you need to get started with confidence and get going with ongoing support.

Connect

Build a better relationship to your own sense of belonging. And meet other values-driven community founders to share the journey with.

Learn

Uplevel your ability to sell, facilitate and serve your members so that you can build a profitable and intentional community business.

Launch

Get clarity and hands-on support as you prepare to tell the world about your community and invite new members in.

It’s time to build a business that helps you build the world you want to live in.

No compromises needed.You’ll learn a step-by-step method for designing an engaging community experience and growing a profitable business that increases connection and belonging for your members and for you.


What you get

LIVE COHORT

Access to the next live cohort. The cohort is an intensive learning experience where you go through the course content in weekly interactive live sessions.The experience lets you experience the frameworks and concepts in action as a community member yourself.

BACB Fall Curriculum

VIDEO LESSONS

Immediate access to a library of video lessons. Go in order or skip around and choose your own adventure as you apply what you learn.

BACB Fall Curriculum

OFFICE HOURS + EVENTS

Office Hours, Hot Seats, and other community events are your opportunity to get individual support from Tatiana and brainstorm with other community builders. They happen at least 2 times a month for the entire year so that you have access to support as you build.

BACB Fall Curriculum

WORKSHEETS

No need to take notes! Most lessons include a worksheet to summarize the concepts and help you apply what you learn to your own community business.

BACB Fall Curriculum

OFFICE HOURS

Small group coaching and a place to bring all your specific questions. Brainstorm and troubleshoot challenges with a group of your peers. Office Hours are all year round 1-2 times a month.

BACB Fall Curriculum

PRIVATE COMMUNITY

1 year (or more!) access to the community on Circle where you can connect with peers, learn about topics not covered in the course lessons, get access to our tools database and find inspiration from communities of all stages, focuses and sizes.

BACB Fall Curriculum

ACCOUNTABILITY GROUPS

Option to get matched with peers with complementary skills and knowledge for ongoing structured meetings for peer learning and support.

BACB Fall Curriculum

What you'll learn

The curriculum for BACB covers the topics below. The live cohort is designed to be a guided introduction to the topics while the yearlong community membership helps you troubleshoot and rewatch the lessons as much as you need to as you go deeper and apply the learnings in your community.The content is separated into short video lessons. You're invited to choose your own adventure, skip what's not helpful to you and learn at your own pace.

LEADERSHIP

We start by exploring your own relationship to connection and belonging and how to build a community that uniquely leverages it. How does building this community fit into who you want to become?
Lessons covered: Founder Story, Belonging & Connection, Scaling Leadership.

BACB Fall Curriculum

BUSINESS MODEL

You'll create your business model story. We'll start by learning how to identify who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you.
Lessons covered: Community Business Models, Validation, and Pricing.

BACB Fall Curriculum

COMMUNITY EXPERIENCE

You'll build your ideal community experience map based on your unique member journey. You'll learn how to balance the different types of member activities you create and build an onboarding and engagement plan that works for your unique group.
Lessons covered: Bird's Eye View, Onboarding, Engagement.

BACB Fall Curriculum

SALES & MARKETING

How is selling community different from selling other products on the internet? You'll build your community funnel and take your members on a journey that is thoughtful and ethical as you invite them in.
Lessons covered: Crafting Offers, Channels, Community Funnel.

BACB Fall Curriculum

TOOLS & PROCESS

In these lessons we cover how to implement all that you've learned. You'll learn how to decide on a community platform, how to plan and manage a community launch or relaunch and how to begin the automate processes that are repeatable.
Lessons covered: Project Management, Platforms and Automation.

BACB Fall Curriculum

THE DETAILS + PRICING

Here's what's included when you enroll...

  • A kickstart to your strategy with access to a 4-week live cohort. Enroll by May 20 to join!

  • Access to yearlong membership in the BACB community for ongoing support as you build and iterate.

  • Monthly office hours to get you unstuck.

  • A clear roadmap with 15 pre-recorded course lessons available on demand as soon as you sign up.

  • Peer accountability and support through small groups.

  • Bonus trainings and workshops and access to a library of past recordings.

PAY IN FULL

Save $360 and get one 30-minute 1:1 coaching session as a bonus.

$1800

One-time payment, Save $360

PAY AS YOU GO

Choose from 3 different installment plans for flexibility as you scale your revenue.

Starts at $180/month

for 12 months

Get access to the course content and community for more than one person.

+$750

per additional team member.

Get instant access to the recorded content + secure your enrollment for the next live cohort.

⚡️ JOIN OUR NEXT LIVE COHORT ⚡️

Join by May 20th!

Included in your yearlong community membership, is access to a 4-week live cohort of the course. It's a highly interactive experience where you'll learn about community while in community with other impressive founders.We highly recommend it as a way to kickstart your learning and get the most out of the experience.

HOW THE COHORT WORKS...

There are 2 live events every week designed to serve as inspiration for your own community. They help you learn, give you an opportunity to reflect, and connect with other community builders.Tuesday events start at noon Eastern Time (click to convert to your timezone) and are 90 minutes long.
Thursday events are 60 minutes and vary in time to accommodate multiple time zones.
The format of the Thursday events will vary so that you can experience different types of events as a member.Here's what each each is about...

WEEK 1 • LEADERSHIP WEEK

Explore your own relationship to connection and belonging and how to build a community that uniquely leverages it. In this first week you'll meet your cohort, find new ways to tell your story, explore your values and a future vision you want to move towards.

TUE MAY 24 • Why we're here + meet your cohort!
THU MAY 26 • Community values brainstorming session.

WEEK 2 • BUSINESS MODEL WEEK

In week 2 you'll create your business model story. We'll start by learning how to identify (or re-imagine) who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you. On Thursday's session, you'll workshop your business model in a small group of your peers.

TUE MAY 31 • Business Model Story Bootcamp
THU JUNE 2 • Business Model Mastermind

WEEK 3 • COMMUNITY EXPERIENCE WEEK

You'll build your ideal community experience based on your unique member growth journey. You'll learn how to balance the different types of member activities you create, build out repeatable structures and start an onboarding and engagement plan that works for your unique group.

TUE JUNE 7 • Community Map Design Workshop
THU JUNE 9 • Community Show and Tell + feedback session

WEEK 4 • SALES & MARKETING WEEK

How is selling community different from selling other products on the internet? You'll begin building your community funnel and take your members on a journey that is thoughtful and ethical as you invite them in. On our last event of the cohort, you'll integrate what you've learned so far and start planning the next 3 months of your business.

TUE JUNE 14 • Community Funnel Workshop
THU JUNE 16 • Cohort Integration and Seasonal Planning

To join our next cohort, enroll by May 20


Stories from the BACB Community

“After running a free Facebook Group for 7 years with almost 5000 members, we wanted to explore if there was a way we could transition from a community to a community business. We had launched our community 2 months prior to joining but needed guidance (and maybe confidence) that we were headed in the right direction.Tatiana is truly an expert in this space. I appreciated the opportunity to join Office Hours sessions to get curated support from Tatiana and the community on my questions.We have invested more resources into our paid membership and reached a big milestone of surpassing 100 members shortly after our launch. We've also experimented with running different formats of events (like a town hall) and leveraging different platforms for marketing (like Instagram Live) thanks to the community and different modules and expert sessions.After all of us have been socially isolated in one way or another over the past 2 years, community is more important than ever. No matter where you are in your journey, BACB is there to help you every step of the way, from guest speakers to learning from your peers to modules that walk you through the framework of how to business your community and monetize it in a way that helps you support even more people."

Tiffany Yu, FOUNDER OF Diversability

Build a Community Business was brilliantly helpful (and fun).Tatiana is THE expert on this and has an incredibly calm and supportive manner which makes it all feel possible.A massive epiphany from the course was to see a community as a mirror of my friendship style that as an introvert I can/should create a community that is authentic to my style.

Caroline Goyder, Author & Course Creator

“Working with Tatiana has revolutionized my business. Before her coaching, I had put together one online course and wanted to create a community feel, but I was doing everything by hand in inefficient ways. The work was endless and the profit meager. One year later, I have created 4 more successful online courses and a thriving online community with hundreds of members who interact regularly."

Woniya Thibeault, Founder of Buckskin Revolution

“Build a Community Business is brilliant hands-on learning experience and Tatiana is a fabulous instructor and mentor.I was beta testing a community when I took the course, transitioning it from free to paid, making marketing, technology, and content decisions every day, and iterating new features every week. It was overwhelming! Tatiana provided a framework that grounded every step and connected every piece of the community building (and growing!) process. Her content and insights are unparalleled in this emergent industry."

Ainsley Brittain, Director of Community at MBS.works

I highly recommend this course for community builders who want to avoid the overwhelm and feel supported on their building journey.I was seeking guidance on how to grow my early stage community. We spent time thinking about how to seed the community with the right people and experiment with business models that are aligned with our values. It was extremely helpful to learn tactics and frameworks for engagement, marketing strategy, meetups, and tech stacks.One of my key takeaways is that communities are organic beings that grow and change over time. But it's important to have a structured approach to building them so they don't become chaotic or unmanageable.If you show up and do the work, you will make a lot of progress!

Sonali Nigam, Founder & Community Builder at Petminded

I had a dream of creating my own community, but didn't know where to start. Through Build a Community Business, Tatiana gave me the guidance and confidence I needed.After launching my paid community, more members joined than I imagined would be interested. At first, I hadn't even considered charging for my community, but now I intend to grow it and turn it into a decent side income.

Erik Newhard, Second Braingineer & Community Builder

I only had a vague and incomplete idea for my community before I took Build a Community Business.Tatiana walks through the different pieces of a community, from the structure of sub-communities, to technical infrastructure, to marketing, and how all of these components affect the most important aspect, community experience.The core of what I learned was to be introspective about my expectations and aspirations for my community. I realized that I didn't even know who my clients were. Tatiana helped me focus on what I wanted and choose the right strategies and tools to express my vision.

Chris Wong, Founder of Course Clubs

“Tatiana is a great product thinker, community strategist and one of the best thought partners I’ve had as an entrepreneur. What she’s taught me has made a huge impact on the business and I fully recommend her guidance and support. ”

Aaron Hurst, CEO of Imperative

“Before working with Tatiana I had worked with several business coaches and program creators. I was wanting to take my free Facebook community to a private platform and really create a space that people could feel connected, enriched and supported to grow.I wasn’t really sure how I was going to do this but I knew the quality of what I was wanting to build.What drew me to Tatiana was her experience and skills absolutely but most of all it was her ability to really get what my values were and support me to bring that out into the launch of my new private community. I never felt like she was shoving her way down my throat but instead was receptive, open and offered amazing advice and feedback based on what she felt I was looking for.Tatiana truly interested in the wellbeing of my community. We were practical with financial goals but it wasn’t the focus and as it turned out my first launch with Tatiana exceeded my expectation enormously. I would recommend Tatiana’s support to anyone who wants to create a thriving community part of your business model."

Rebecca Poole, Founder of Health Healing Life

Ready to get started?

BACB is course within a community.We want you to experience a sense of community with a group of inspiring peers who will spark ideas for your own community. Because of that, it's extra important to us that everyone who joins be values-aligned community business leaders with a bold vision.We hope that's you!If you may be interested in joining, the next step is to fill out the short form below. We'll be in touch with you ASAP with all the information on joining.There's no pressure and no obligation. We will not talk you into signing up if it's not a good fit.

or email us at hi@businessofcommunity.co


Hi! I'm Tatiana.

Community Strategist • Business Coach • Circle Expert

When I was 10 my family immigrated to a suburb of NYC from a small town in Brazil. I didn't know anyone and didn't speak English. I remember feeling a deep need to belong in this new place and to find a way to be accepted.That period of my life shaped who I am and what I care about.Since then, everything I've done has somehow been related to connecting people. When I built out international sales territories, I did it by building deep 1:1 relationships. When I led the software teams, I prioritized building community within the team, with our users and through the product we built. In running my own community business, I constantly find new ways to help people find each other and connect.Why am I telling you this?Because your unique approach to belonging and connection has also already been showing up in your life. The things that make you weird, the experiences that only you can claim, and what you see clearly that everyone else is confused about... those things really matter!I believe you should build your community business in a way that feels just right and works for YOU.I have 10+ years of experience building communities online and off. I've personally guided dozens of community founders in launching and sustaining profitable community businesses. And that's what I'd love to help you do too.

“I was completely stuck in the enormity of my community launch date.Tatiana's collaborative process made it easy and fun to launch my community. Her process is seamless and provides the perfect balance of freedom and accountability you need to meet your community goals.Tatiana has a wealth of knowledge and expertise — From figuring out the tech and tools to thinking through member interactions, marketing strategy and long term community experience, she guided me through the processes of launching my community flawlessly.I let 80 beta members into my community all at once and it was an incredible joy to watch them flood the space with so much love and excitement. None of that would be possible without Tatiana and her incredible strategy and vision. If you are building an online community, run to bring Tatiana onto your team."

Carly Valancy, FOUNDER OF Reach out party


FAQs

What is this course about?

The course is intended to give you the skills necessary to build a community business. That includes designing a community experience, experimenting and validating business models, choosing the right tools and becoming a better leader.What makes this a unique experience is that you'll be learning the practical skills while experiencing them within a community yourself. The intention is to help you not just learn but be able to experience what you're leaning with the support and friendship of fellow community builders.

What time are the live sessions?

Sessions during the live cohorts happen on or around Tuesdays and Thursdays at noon Eastern time. Click here to convert that time to your own time zone.Because we have people joining from many different time zones, our community events during the year vary in time so that everyone can attend a few at their preferred time.We are always looking for creative ways to incorporate other time zones into the live sessions and events.

What's your refund policy?

Because your success with the course and community experience depends on your commitment, and because you get access to a lot of the value as soon as you join, we do not offer refunds.

Do you offer payment plans?

Yes, you have the option to pay in monthly installments. We charge a small fee for this.

I can't afford this, are there scholarships available?

Yes! If you are building a community business but the full fee to join this is a barrier for any reason, we invite you to apply for a scholarship.There are 2 different types:- One is needs-based and designed to help anyone with financial need to be able to attend, including those living in a part of the world with lower purchasing power.
- The other is designed to increase diversity in our cohort by encouraging people of color, those outside of the binary gender spectrum, and others who are underrepresented in entrepreneurship to join us.
You'll have the opportunity to apply for a scholarship once you've been accepted to join BACB.

How long will I have access to the course?

You’ll have access to the entire video library, events, office hours and community for a total of 12 months. At the end of the 12 months, you'll have an option to continue your journey in the community.

Have other questions?

Email us at hi@businessofcommunity.co.


Looking for something else?

© 2021 • The Business of Community • All rights reserved.

Ready to learn more?

Sign up to receive a series of emails about the basics of building a community business.

or email us at hi@businessofcommunity.co


Thank you

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque magna tempus adipiscing lorem ipsum.

Watch below to learn all about the 5 aspects of building a community business and get an in-depth tour of the course and community.

You're in!

Watch the replay of our workshop on designing your community offer below before it expires!

Want to go deeper? Join our yearlong community experience designed to double your revenue and double your fulfillment without burning out or sacrificing your values as a community leader.

Enroll by May 20th to participate in a fun and transformative live cohort experience to jumpstart your community business.

Have questions? Email us or schedule a quick call.

⚡️ JOIN OUR NEXT LIVE COHORT ⚡️

Join by May 20th!

Included in your yearlong community membership, is access to a 4-week live cohort of the course. It's a highly interactive experience where you'll learn about community while in community with other impressive founders.We highly recommend it as a way to kickstart your learning and get the most out of the experience.

HOW THE COHORT WORKS...

There are 2 live events every week designed to serve as inspiration for your own community. They help you learn, give you an opportunity to reflect, and connect with other community builders.Tuesday events start at noon Eastern Time (click to convert to your timezone) and are 90 minutes long.
Thursday events are 60 minutes and vary in time to accommodate multiple time zones.
The format of the Thursday events will vary so that you can experience different types of events as a member.Here's what each each is about...

WEEK 1 • LEADERSHIP WEEK

Explore your own relationship to connection and belonging and how to build a community that uniquely leverages it. In this first week you'll meet your cohort, find new ways to tell your story, explore your values and a future vision you want to move towards.

TUE MAY 24 • Why we're here + meet your cohort!
THU MAY 26 • Community values brainstorming session.

WEEK 2 • BUSINESS MODEL WEEK

In week 2 you'll create your business model story. We'll start by learning how to identify (or re-imagine) who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you. On Thursday's session, you'll workshop your business model in a small group of your peers.

TUE MAY 31 • Business Model Story Bootcamp
THU JUNE 2 • Business Model Mastermind

WEEK 3 • COMMUNITY EXPERIENCE WEEK

You'll build your ideal community experience based on your unique member growth journey. You'll learn how to balance the different types of member activities you create, build out repeatable structures and start an onboarding and engagement plan that works for your unique group.

TUE JUNE 7 • Community Map Design Workshop
THU JUNE 9 • Community Show and Tell + feedback session

WEEK 4 • SALES & MARKETING WEEK

How is selling community different from selling other products on the internet? You'll begin building your community funnel and take your members on a journey that is thoughtful and ethical as you invite them in. On our last event of the cohort, you'll integrate what you've learned so far and start planning the next 3 months of your business.

TUE JUNE 14 • Community Funnel Workshop
THU JUNE 16 • Cohort Integration and Seasonal Planning

🚨 To join our next cohort, enroll by May 20 🚨

You already know your work has power when it’s shared in community with others.

You find your joy in bringing people together. But starting or scaling a community business has been overwhelming and you don’t know where to go from here.- You’ve already been connecting people, but are afraid to charge what your work is worth.
- You’re starting to believe building community has to be a hobby or a loss leader, not a source of abundance.
- You want to impact your people at a deeper level without burning out.

What if we worked together to build a community business that is deeply aligned with your values AND pays you real money?


You are a...

Fully-booked
Coach

You’re working with clients 1:1 or in small groups and have witnessed the magic that happens when they’re given the space to support each other. You want a way to serve more people without needing to create more hours in the day.

Part-time
Course Creator

You want to build a premium community-based course that can charge more for and that your members will rave about. You may have built a course that students love and you want them to have the ongoing support to achieve their transformation.

Stressed Membership Community Leader

You’ve built a free or low-cost membership. It’s working! But the math of what it’ll take to make it a sustainable business is not adding up. You want to raise prices, start hiring and standardize your systems but you don’t know where to start.


You want to...

  • Build a community that is a small microcosm of the world you want to live in. Where people are generous in helping each other, where everyone is invested in nurturing their own and one another’s growth.

  • Scale your business without scaling your # of work hours. You want to lead a thriving community that still allows you to set strong boundaries on your work and doesn’t compromise your wellbeing.

  • Make new work friends who share your values and are ready to root for your success. You want to surround yourself with other ambitious nice people who value collective growth and long-term connection.

You want to design a life and business that feels right to you. A business that doesn’t feel sleazy or makes you anxious while making the world feel more connected and whole.

Here's some of what you DON’T need in order to build a profitable community business aligned with your values.

  • You don’t need a large audience.

  • You don’t need to run ads.

  • You don’t need to switch community platforms (unless you want to!)

  • You don’t need to spend all day on social media to attract new members.

  • You don’t need to work 80-hour (or even 40-hour) weeks.

What you need is to build a business leverages what’s unique about you in a way that is aligned with both your values and your vision for the world.

Here’s what happens when you commit to building a profitable and scalable community business.

  • You get the peace of mind of a business model that works, and grows in profitability over time.

  • You grow your impact by attracting and enrolling new members without feeling sleazy and too sale-sy.

  • You feel confident your members are happy, engaged and feel supported on their growth journey.

  • Your community needs less and less of your time.

If this is resonating, we'd love to help you get there.

BACB is a course and yearlong community experience designed to double your revenue and double your fulfillment as a community leader.

There are a lot of courses and programs on how to make a bunch of money on the internet.BACB teaches you how to make a great living from the work of connecting people. The possibility that enables is even better than money. It unlocks a new way for you to better get to know yourself, bring connection to the world and live a life that’s full of joy and purpose.In this 1-year community experience, you'll get what you need to get started with confidence and get going with ongoing support.

Connect

Build a better relationship to your own sense of belonging. And meet other values-driven community founders to share the journey with.

Learn

Uplevel your ability to sell, facilitate and serve your members so that you can build a profitable and intentional community business.

Launch

Get clarity and hands-on support as you prepare to tell the world about your community and invite new members in.

It’s time to build a business that helps you build the world you want to live in.

No compromises needed.You’ll learn a step-by-step method for designing an engaging community experience and growing a profitable business that increases connection and belonging for your members and for you.


What you get

Live Cohort

Access to the next live cohort. The cohort is an intensive learning experience where you go through the course content in weekly interactive live sessions.The experience lets you experience the frameworks and concepts in action as a community member yourself.

BACB Fall Curriculum

Video Lessons

Immediate access to a library of video lessons. Go in order or skip around and choose your own adventure as you apply what you learn.

BACB Fall Curriculum

Office Hours

Office Hours and Hot Seats are your opportunity to get individual support from Tatiana and brainstorm with other community builders. They happen at least 2 times a month for the entire year so that you have access to support as you build.

BACB Fall Curriculum

Worksheets

No need to take notes! Most lessons include a worksheet to summarize the concepts and help you apply what you learn to your own community business.

BACB Fall Curriculum

Private Circle Community

1 year access to the community on Circle where you can connect with peers, learn about topics not covered in the course lessons, get access to our tools database and find inspiration from communities of all stages, focus and sizes.

BACB Fall Curriculum

Accountability Groups

Option to get matched with peers with complementary skills and knowledge for ongoing structured meetings for peer learning and support.

BACB Fall Curriculum

What you'll learn

The curriculum for BACB covers the topics below. The live cohort is designed to be a guided introduction to the topics while the yearlong community membership helps you troubleshoot and rewatch the lessons as much as you need to as you go deeper and apply the learnings in your community.The content is separated into short video lessons. You're invited to choose your own adventure, skip what's not helpful to you and learn at your own pace.

LEADERSHIP

We start by exploring your own relationship to connection and belonging and how to build a community that uniquely leverages it. How does building this community fit into who you want to become?
Lessons covered: Founder Story, Belonging & Connection, Scaling Leadership.

BACB Fall Curriculum

BUSINESS MODEL

You'll create your business model story. We'll start by learning how to identify who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you.
Lessons covered: Community Business Models, Validation, and Pricing.

BACB Fall Curriculum

COMMUNITY EXPERIENCE

You'll build your ideal community experience map based on your unique member journey. You'll learn how to balance the different types of member activities you create and build an onboarding and engagement plan that works for your unique group.
Lessons covered: Bird's Eye View, Onboarding, Engagement.

BACB Fall Curriculum

SALES & MARKETING

How is selling community different from selling other products on the internet? You'll build your community funnel and take your members on a journey that is thoughtful and ethical as you invite them in.
Lessons covered: Crafting Offers, Channels, Community Funnel.

BACB Fall Curriculum

TOOLS & PROCESS

In these lessons we cover how to implement all that you've learned. You'll learn how to decide on a community platform, how to plan and manage a community launch or relaunch and how to begin the automate processes that are repeatable.
Lessons covered: Project Management, Platforms and Automation.

BACB Fall Curriculum

THE DETAILS + PRICING

Here's what's included when you enroll...

  • A kickstart to your strategy with access to a 4-week live cohort. Enroll by May 20 to join!

  • Access to yearlong membership in the BACB community for ongoing support as you build and iterate.

  • Monthly office hours to get you unstuck.

  • A clear roadmap with 15 pre-recorded course lessons available on demand as soon as you sign up.

  • Peer accountability and support through small groups.

  • Bonus trainings and workshops and access to a library of past recordings.

PAY IN FULL

Save $360 and get one 30-minute 1:1 coaching session as a bonus.

$1800

One-time payment, Save $360

PAY AS YOU GO

Choose from 3 different installment plans for flexibility as you scale your revenue.

Starts at $180/month

for 12 months

Get access to the course content and community for more than one person.

+$750

per additional team member.

Get instant access to the recorded content + secure your enrollment for the next live cohort.

Have questions? Email us or schedule a quick call.


Stories from the BACB community

“After running a free Facebook Group for 7 years with almost 5000 members, we wanted to explore if there was a way we could transition from a community to a community business. We had launched our community 2 months prior to joining but needed guidance (and maybe confidence) that we were headed in the right direction.Tatiana is truly an expert in this space. I appreciated the opportunity to join Office Hours sessions to get curated support from Tatiana and the community on my questions.We have invested more resources into our paid membership and reached a big milestone of surpassing 100 members shortly after our launch. We've also experimented with running different formats of events (like a town hall) and leveraging different platforms for marketing (like Instagram Live) thanks to the community and different modules and expert sessions.After all of us have been socially isolated in one way or another over the past 2 years, community is more important than ever. No matter where you are in your journey, BACB is there to help you every step of the way, from guest speakers to learning from your peers to modules that walk you through the framework of how to business your community and monetize it in a way that helps you support even more people."

Tiffany Yu, FOUNDER OF Diversability

“Build a Community Business is brilliant hands-on learning experience and Tatiana is a fabulous instructor and mentor.I was beta testing a community when I took the course, transitioning it from free to paid, making marketing, technology, and content decisions every day, and iterating new features every week. It was overwhelming! Tatiana provided a framework that grounded every step and connected every piece of the community building (and growing!) process. Her content and insights are unparalleled in this emergent industry."

Ainsley Brittain, Director of Community at MBS.works

“Working with Tatiana has revolutionized my business. Before her coaching, I had put together one online course and wanted to create a community feel, but I was doing everything by hand in inefficient ways. The work was endless and the profit meager. One year later, I have created 4 more successful online courses and a thriving online community with hundreds of members who interact regularly."

Woniya Thibeault, Founder of Buckskin Revolution

I highly recommend this course for community builders who want to avoid the overwhelm and feel supported on their building journey.I was seeking guidance on how to grow my early stage community. We spent time thinking about how to seed the community with the right people and experiment with business models that are aligned with our values. It was extremely helpful to learn tactics and frameworks for engagement, marketing strategy, meetups, and tech stacks.One of my key takeaways is that communities are organic beings that grow and change over time. But it's important to have a structured approach to building them so they don't become chaotic or unmanageable.If you show up and do the work, you will make a lot of progress!

Sonali Nigam, Founder & Community Builder at Petminded

I had a dream of creating my own community, but didn't know where to start. Through Build a Community Business, Tatiana gave me the guidance and confidence I needed.After launching my paid community, more members joined than I imagined would be interested. At first, I hadn't even considered charging for my community, but now I intend to grow it and turn it into a decent side income.

Erik Newhard, Second Braingineer & Community Builder

I only had a vague and incomplete idea for my community before I took Build a Community Business.Tatiana walks through the different pieces of a community, from the structure of sub-communities, to technical infrastructure, to marketing, and how all of these components affect the most important aspect, community experience.The core of what I learned was to be introspective about my expectations and aspirations for my community. I realized that I didn't even know who my clients were. Tatiana helped me focus on what I wanted and choose the right strategies and tools to express my vision.

Chris Wong, Founder of Course Clubs

“Tatiana is a great product thinker, community strategist and one of the best thought partners I’ve had as an entrepreneur. What she’s taught me has made a huge impact on the business and I fully recommend her guidance and support. ”

Aaron Hurst, CEO of Imperative

Build a Community Business was brilliantly helpful (and fun).Tatiana is THE expert on this and has an incredibly calm and supportive manner which makes it all feel possible.A massive epiphany from the course was to see a community as a mirror of my friendship style that as an introvert I can/should create a community that is authentic to my style.

Caroline Goyder, Author & Course Creator

“Before working with Tatiana I had worked with several business coaches and program creators. I was wanting to take my free Facebook community to a private platform and really create a space that people could feel connected, enriched and supported to grow.I wasn’t really sure how I was going to do this but I knew the quality of what I was wanting to build.What drew me to Tatiana was her experience and skills absolutely but most of all it was her ability to really get what my values were and support me to bring that out into the launch of my new private community. I never felt like she was shoving her way down my throat but instead was receptive, open and offered amazing advice and feedback based on what she felt I was looking for.Tatiana truly interested in the wellbeing of my community. We were practical with financial goals but it wasn’t the focus and as it turned out my first launch with Tatiana exceeded my expectation enormously. I would recommend Tatiana’s support to anyone who wants to create a thriving community part of your business model."

Rebecca Poole, Founder of Health Healing Life


Hi! I'm Tatiana.

Community Strategist • Business Coach • Circle Expert

When I was 10 my family immigrated to a suburb of NYC from a small town in Brazil. I didn't know anyone and didn't speak English. I remember feeling a deep need to belong in this new place and to find a way to be accepted.That period of my life shaped who I am and what I care about.Since then, everything I've done has somehow been related to connecting people. When I built out international sales territories, I did it by building deep 1:1 relationships. When I led the software teams, I prioritized building community within the team, with our users and through the product we built. In running my own community business, I constantly find new ways to help people find each other and connect.Why am I telling you this?Because your unique approach to belonging and connection has also already been showing up in your life. The things that make you weird, the experiences that only you can claim, and what you see clearly that everyone else is confused about... those things really matter!I believe you should build your community business in a way that feels just right and works for YOU.I have 10+ years of experience building communities online and off. I've personally guided dozens of community founders in launching and sustaining profitable community businesses. And that's what I'd love to help you do too.

“I was completely stuck in the enormity of all of the small tasks that needed to be done before my launch date.Tatiana's collaborative process made it easy and fun to launch my community. Her process is seamless and provides the perfect balance of freedom and accountability you need to meet your community goals.Tatiana has a wealth of knowledge and expertise — From figuring out the tech and tools to thinking through member interactions, marketing strategy and long term community experience, she guided me through the processes of launching my community flawlessly.I let 80 beta members into my community all at once and it was an incredible joy to watch them flood the space with so much love and excitement. None of that would be possible without Tatiana and her incredible strategy and vision. If you are building an online community, run to bring Tatiana onto your team."

Carly Valancy, FOUNDER OF Reach out party


Scholarships

If you are building a community business but the full fee to join this is a barrier for any reason, we invite you to apply for a scholarship.There are 2 different types:- One is needs-based and designed to help anyone with financial need to be able to attend, including those living in a part of the world with lower purchasing power.
- The other is designed to increase diversity in our cohort by encouraging people of color, those outside of the binary gender spectrum and others who are underrepresented in entrepreneurship to join us.
There are 3 levels available: 75% off, half off and 25% off.We hope to award scholarships to a quarter of the total participants.


FAQs

What is this course about?

The course is intended to give you the skills necessary to build a community business. That includes designing a community experience, experimenting and validating business models, choosing the right tools and becoming a better leader.What makes this a unique experience is that you'll be learning the practical skills while experiencing them within a community yourself. The intention is to help you not just learn but be able to experience what you're leaning with the support and friendship of fellow community builders.

What time are the live sessions?

Most sessions during the live cohorts happen on Tuesdays at noon Eastern time. Click here to convert that time to your own time zone.Although recordings are available and you can get a lot out of the course without joining the live sessions, we highly recommend you join live for the full experience.We have people joining from many different time zones so our community events during the year vary in time so that everyone can attend a few at their preferred time.We are always looking for creative ways to incorporate other time zones into the live sessions and events.

What's your refund policy?

Because your success with the course and community experience depend on your commitment, and because you get access to a lot of the value as soon as you join, we do not offer refunds.

I can't afford this, are there scholarships available?

Yes! If you are building a community business but the full fee to join this is a barrier for any reason, we invite you to apply for a scholarship.There are 2 different types:- One is needs-based and designed to help anyone with financial need to be able to attend, including those living in a part of the world with lower purchasing power.
- The other is designed to increase diversity in our cohort by encouraging people of color, those outside of the binary gender spectrum, and others who are underrepresented in entrepreneurship to join us.
You'll have the opportunity to apply for a scholarship once you've been accepted to join BACB.

Do you offer payment plans?

Yes, you have the option to pay in monthly installments over 6 months. We charge a small fee for this.

How long will I have access to the course?

You’ll have access to the entire video library, events, office hours and community for a total of 12 months.

Have other questions?

Email us at hi@businessofcommunity.co.

It’s time to build a business that helps you build the world you want to live in.

No compromises needed.

© 2021 • The Business of Community • All rights reserved.

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